Our white paper is the in-depth analysis and amalgamation of the qualitative and quantitative elements of the research. We have looked at the prevailing attitudes and beliefs of our audience in the context of world events, trends, the political and financial climate and overlaid this with direct quotes.
We have covered many subjects within this white paper including happiness, career, privacy, brands, culture, spending, technology, toxic masculinity and music, to name but a few. The data can be cut by age group (18-21, 22-25, 26-30), gender, region, city, ethnicity and socio-economic group on request.
Check out the full research here.
We explore what it means to struggle with the ‘formula for life and success’ that has been passed down to this generation from those before. Following three protagonists, we re-evaluate accepted institutions such as higher education, career, marriage, masculinity, gender etc. through their lives and experiences.
We also deep dive into key topics with five shorts designed to give a snapshot of food and drink, booze, retail and spending, technology and music.
We are also running client workshops and bespoke planning sessions to helps brands understand the implications of this research for them. Find out more here.
To find out how we can help your brand connect more authentically with this hard to reach audience, contact firstname.lastname@example.org