Young Einsteins is a small, Sydney based company. With a global network of partners and clients the team are focussed on helping ambitious young professionals progress, and on becoming a portal for inspiration, guidance and intelligent opinion. We were engaged to help the team align their visual and verbal identity with their vision for the company.
With a nod to the company name and a focus on the importance of clever, original thinking in business, we created a simple, iconic monogram that transforms the company’s initials into a lightbulb device. Framed by a new positioning line ‘The Business Of Ambition,’ an ongoing series of ‘Lightbulb Moments’ are numbered and presented as motivational insights across promotional items.