Young Marketers Academy

  • Callum Wood

Award-winning work starts with a creatively brave marketer

This course for young professionals working for client marketer companies addresses the importance of creativity in communications and provides a bigger picture of a marketer's role.

What is it?

Agencies crave creatively brave and challenging clients, those who understand the power of a brief in creating award-winning, stand-out work. So rising young marketers need to be able to develop strong client-agency relationships and navigate the ever-changing industry, all while boosting their careers. The five-day programme is designed to help them do just that, through a combination of classroom-based learning and practical coaching – all against the backdrop of Cannes Lions. 

How much?

€2,295 (+TVA). Full-week delegate pass to Cannes Lions including Innovation, Entertainment plus Awards Shows, Young Lions Party and Closing Gala.

When?

18–23 June 2017

How does it work?

Attendees hear from industry leaders who share the latest thinking on the modern brand. They find out what goes into stand-out, Lion-winning campaigns with a guided tour of all the work. They meet senior marketing leaders to learn how to empower their team to greatness and examine the latest digital innovations in digital panel discussions with social media and tech companies.
The programme is immersive, a chance to meet like-minded people and focus on developing themselves, their brands and organisations. 

Who is it for?

With only 35 places available, space is limited and delegates must be aged 30 years or under, working for a client marketer company with experience writing creative briefs and working with agencies. Those with one to two years’ experience will thrive at the Young Marketers Academy.
Previously, people with the following job roles have taken part in the course:  Social media managers, marketing directors, campaign directors, global digital marketing managers, campaign co-ordinators, junior brand managers.

What's included?

• Exclusive classroom sessions
• Creative toolkit: a summary of what's been learnt to take back to the office
• Bespoke networking opportunities 
• One to one mentoring
• Complimentary lunch
• Exclusive access to Cannes Lions School Campus 

Key takeaways

The programme is designed to reflect the ever-changing marketing landscape while boosting the core skills that every marketer needs to develop. Five core sections will be covered:

Academy Dean

Jim Stengel is the former Global Marketing Officer of $76B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honoured as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.
Jim is best known for reinvigorating P&G’s marketing culture. In his seven years as Global Marketing Officer, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world. P&G sales doubled during Jim’s tenure.
One of Jim’s focus areas is to “give back” by inspiring younger people who will be the next generation of professionals in the field of business. In 2009, he was appointed Adjunct Professor of Marketing at the UCLA Anderson School of Management, and taught for four years. Since 2011, Jim has served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity. In 2013, he pioneered the CMO Accelerator program at the Cannes Lions Festival, andcontinues to serve as Dean.
Suzanne Tosolini spent 18 years working in Brand Management at P&G, developing long-term strategies with fresh approaches to brand building. She was promoted to Director after only 8 years with P&G.
In 2008 Suzanne took a risk and left the her global P&G role for a venture-backed, mobile-driven startup. There, she brought consumer and CPG strategy understanding into the technology world. This led her to join the Jim Stengel Company in 2009 where she has worked across industries—from luxury goods, beauty and apparel to technology, automotive, and finance.
Since 2011, Suzanne has led a 6-day Creative Academy for 60 Young Marketers at the Cannes Festival of Creativity. In 2013 she helped develop the first Jim Stengel CMO Accelerator Program at Cannes, designed to inspire and teach marketing leaders to achieve success with their brands and organizations.

Previous Attendees

3M, AB InBev, Adidas, Arcelik, Brown-Forman, Danone, Dell, DIAGEO, Estee Lauder, Ferrero, Google, Heineken, Kraft Heinz, P&G, PepsiCo, Red Bull, S. C. Johnson, Unilever, Vodafone, Yildiz Holding 

What graduates say

"The experience has given me the knowledge to help my company create great content." - Katherine McCarthy, Marketing Manager, Visa
“The Festival inspired me and re-focused me around what truly matters – people.” - Mollie Crudden, Associate Brand Manager, Unilever

Past speakers

A diverse group of creative communications professionals at the top of their game will be drawn from the Festival programme and confirmed soon. Past speakers have included:

Registration is now open. There are limited spaces available on each Academy so don't miss out.

Register online

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