Driving creative solutions for breakthrough results
An intensive five days of learning that provide a deeper understanding of the media landscape, and how this understanding will drive media solutions to greatly increase advertisers’ connections with their audiences.
What is it?
Advertisers need to connect with audiences from all kinds of angles in order to make their work stand out and achieve the best results. So it’s essential for up-and-coming media professionals to use media creatively, know their target market and have an in-depth understanding of the impact of technology. This five-day programme is designed to do help them do just that – all against the backdrop of Cannes Lions. From the sprout of an idea to the multitude of ways it can be applied across media channels, attendees learn how they can deliver better results for clients in a rapidly evolving, tech-focused media landscape.
€2,295 (+TVA). Full-week delegate pass to Cannes Lions including Innovation, Entertainment plus Awards Shows, Young Lions Party and Closing Gala.
How does it work?
The future media stars hear from world-class speakers hand-picked from the Cannes Lions stages who share their knowledge of everything from championing new ideas to leveraging social media. They have chance to meet the Media Lions jurors and learn what makes Lion-winning work stand out from the crowd. They boost their understanding of how effective media ideas are perfectly aligned to their target market with guided tours of the world’s best work. And they perfect their ability to manage the relationship between idea, media channel and client by working in teams to devise a client pitch.
• Exclusive classroom sessions
• Creative toolkit: a summary of what's been learnt to take back to the office
• Bespoke networking opportunities
• Exclusive access to Cannes Lions School Campus
Who is it for?
With only 35 places available, space is limited and delegates must be aged 30 years or under, working in creative roles in an agency, client/brand, media company or within the creative industry. Those with one to two years’ experience will thrive at the Young Media Academy.
Previously, people with the following job roles have taken part in the course:
Senior planners, marketing executives, strategic content planners, media planners, account executives, social media co-ordinators.
The programme is immersive and collaborative, reflecting the increasingly tech-focused media landscape while honing in on the core skills that every media professional needs to develop. After the programme, they will: