Young Media Academy

  • Callum Wood

Driving creative solutions for breakthrough results

An intensive five days of learning that provide a deeper understanding of the media landscape, and how this understanding will drive media solutions to greatly increase advertisers’ connections with their audiences.


What is it?

Advertisers need to connect with audiences from all kinds of angles in order to make their work stand out and achieve the best results. So it’s essential for up-and-coming media professionals to use media creatively, know their target market and have an in-depth understanding of the impact of technology. This five-day programme is designed to do help them do just that – all against the backdrop of Cannes Lions. From the sprout of an idea to the multitude of ways it can be applied across media channels, attendees learn how they can deliver better results for clients in a rapidly evolving, tech-focused media landscape. 


How much?

€2,295 (+TVA). Full-week delegate pass to Cannes Lions including Innovation, Entertainment plus Awards Shows, Young Lions Party and Closing Gala.

When?

18–23 June 2017

How does it work?

The future media stars hear from world-class speakers hand-picked from the Cannes Lions stages who share their knowledge of everything from championing new ideas to leveraging social media. They have chance to meet the Media Lions jurors and learn what makes Lion-winning work stand out from the crowd. They boost their understanding of how effective media ideas are perfectly aligned to their target market with guided tours of the world’s best work. And they perfect their ability to manage the relationship between idea, media channel and client by working in teams to devise a client pitch.

What's included?

• Exclusive classroom sessions
• Creative toolkit: a summary of what's been learnt to take back to the office
• Bespoke networking opportunities 
• One to one mentoring
• Complimentary lunch
• Exclusive access to Cannes Lions School Campus 

Who is it for?

With only 35 places available, space is limited and delegates must be aged 30 years or under, working in creative roles in an agency, client/brand, media company or within the creative industry. Those with one to two years’ experience will thrive at the Young Media Academy.
Previously, people with the following job roles have taken part in the course:  Senior planners, marketing executives, strategic content planners, media planners, account executives, social media co-ordinators.

Key takeaways

The programme is immersive and collaborative, reflecting the increasingly tech-focused media landscape while honing in on the core skills that every media professional needs to develop. After the programme, they will:

Academy Dean

Katie Derham brings a unique perspective on media and how to get a story heard; she is one of the UK’s leading broadcasters, a cornerstone of classical music broadcasting at the BBC, content production through her production company and as a consultant to select clients who seek her out for media training.
As the face of the BBC Proms, Katie has been presenting the BBC’s coverage of the yearly musical extravaganza for the past six years as well as hosting Proms Extra on BBC2 .  Katie can be heard regularly on BBC Radio 3 where she presents Afternoons on 3 as well presenting Arts documentaries across television and radio.
Previous to this Katie spent 15 years working in news and current affairs, first at the BBC and then as ITV News’ youngest ever newsreader, where her role as anchor meant she covered everything from elections to royal weddings and the wars in Afghanistan and Iraq.
She has literally been in the media in other surprising roles as well.  In 2015 she was a finalist on “Strictly Come Dancing,”  she tried her hand at conducting as part of the BBC reality series Maestro and she relearned the violin after 20 years for First Love on Sky Arts.
In 2015 she launched Peanut and Crumb, a production and media strategy company which Katie set up with the BAFTA nominated producer and director Jane Gerber.

What graduates say

"A week of unprecedented senior-leadership exposure, coupled with mind-opening seminars." - Kelsey Price, Senior Account Manager, Google 
"“I now know I have a lot of potential and I can’t wait to show the world and really make a difference!” - Kaye Pizzarro, Connections Planner, MediaCom
"The experience has been most rewarding and I have been truly inspired." - Adewole Adeosun, Executive, Planning and Client Servicing, mediaReach OMD

Previous attendees

BBC News Limited, Carat, Google, Hakuhodo, Havas Media Group, iCrossing, Initiative, Mediacom, Mindshare, OMD, Performics, PHD, Starcom MediaVest Group, Vivaki, ZenithOptimedia

Past speakers

Registration is now open. There are limited spaces available on each Academy so don't miss out.


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