Young's Brewery Rebrand

Young’s is one of the UK’s most celebrated heritage beer brands. With a brewery dating back to 1831, they certainly have a lot of experience and tradition behind them — but they were under pressure to revitalise and refresh to appeal to the newer generation of beer drinkers. We needed to develop a contemporary voice for the brand, giving it relevance in today’s market whilst maintaining their history, provenance and credibility as brewers.