The long term marketing strategy for Visit Cayman Islands takes a 360 approach, tailoring media plans and creative to seasonality and consumer mindset.
Print
This purpose-shot campaign highlights the range of activities for holidaymakers in the Cayman Islands. a dynamic set of headlines further communicate the idea of your holiday, your time.
Social media advertising
The brand utilises an ‘always on’ approach to digital advertising, with social being the lead medium.
social campaigns are often co-branded with British Airways, and are tied in with trackable offers.
Digital OOH
Targeting weary London commuters in November, this execution was all about making you wish you were there. Using full-motion digital screens, we created a 10 second story with lush visuals and strong branding.
Results
The brand utilises a mix of branding campaigns, which grow brand affinity, and offer-led digital campaigns with tangible CTRs.
333% increase in BA bookings from social media films