About 18 months ago, I noticed that my husband was spending an unusual amount of time watching a very American man on YouTube. When I say American, I don’t mean Southern, or portly, or inclined to voting against his own interests, but just — loudly optimistic.
The man turned out to be Casey Neistat, the wildly successful NYC-based ‘vlogger’ who has reached the dizzying digital heights of six million-plus subscribers, over one billion views and a platform so in uential that CNN bought him and his team in late 2016 for an estimated US$25m (approx. £20m).
(I should note here that my husband insists he was not a bandwagon viewer. “I was there at 250k subscribers,” he tells me. “It’s my claim to fame.”)