Upon joining the company, I was faced with the challenge of putting together all things design related, from creating an identity from scratch to app prototyping, overseeing the design implementation and collaborating with the marketing department to create promotional materials. YPlan was one of the main pillars of the business, the app launched when iOS6 was live, by a product team of 2 (design and iOS dev leads). For the 3 following years, we hired 2 more designers while I remained the hands-on creative director. YPlan became the first mobile app on the market that allowed users to discover, book and go to tonight’s best events in two taps. Shortly after leaving the company, the business pivoted into web and YPlan was acquired by Time Out London.