I have always been a huge fan of Z&V’s fragrances so as a personal project I have developed a concept advertising their new fragrance line. The visuals subtly illustrate the ingredients used to create the fragrances without distracting the viewer from the main product.
Two key images were developed for both "This is Him!" and "This is Her!" fragrance. The look & feel of the posters takes inspiration from the bottle design.
The concept can be applied across a myriad of channels and mediums - for example store fronts as either stickers or window installation in line with the visuals.
The visuals can also be adapted for digital advertising by adding motion to various elements within the poster.
