Zago Birrificio Agricolo is a new sub-brand from Zago Agricola s.s.a. entirely dedicated to beer. The brand wants to show quality and elegance through an entirely hand-drawn communication. The visual identity is inspired by 19th century illustrations and refers to the idea of craftsmanship and good taste. The use of an aged-paper texture reinforces the concept of valuable products. The chosen colours contrast with the elegance of the line, giving a modern twist to the communication. A row of spikes decorates the neck of all the bottles; they refer to the raw materials used for the beers and they reinforce the concept of quality and refinement. A series of rural buildings complete the visual communication: for each product in the line a specific series of buildings was designed, in relation to the place of origin of each beer. Details can be found on the back of each label.