Rebranding an iconic practice
A unique solution for a unique architect. Zaha Hadid, founding partner of Zaha Hadid Architects, was awarded the RIBA Stirling Prize in 2011 and is internationally known for her built, theoretical and academic work. Despite over thirty years of practice the common misconception is that her studio’s revolutionary architecture is rarely realised.
Our solution was to create ‘the ultimate archive’, a website that allows users to explore all information and every image of every project through a unique search functionality.
Greenspace also identified through an extensive series of interviews, a need to elevate the other talents in the practice. A photoshoot and profile areas on the website helping raise the profile of the talent that was relatively anonymous outside of the world of architecture.
Also accompanying the site is a new identity and visual language – including a bespoke typeface designed in collaboration with the Architects. This was supported by a suite of printed assets that allows the studio to create consistent and professional marketing materials both internally and in publications.
CREDITS
Photography by Alex Telfer
Typeface design with Miles Newlyn
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Greenspace
- Design