Zambia Re-Brand: Landor Brief

We were assigned agencies and given a brief which we worked on independently. I was assigned Landor and our brief was to re-brand a place/area or made up location that is considered undesirable. After our agency visit, I was inspired to re-brand Zambia, due to being told that we could do a project on a place/area personal to us. I picked Zambia as that is where my family is from and most African countries are advertised with poverty or safari. I felt that I could do something a bit different and give actual branding as this hasn’t been done yet. I produced a completed brand, and this is the logo which is inspired by the countries puzzle piece make up as it is landlocked, and the colours are the same as the flag.