A creative response to communicating the thoughts and emotions of an insomniac. I designed Zero Winks, a host website and brand for a collection of tongue-in-cheek items, that attempt to try and communicate how a person with insomnia may feel. Many of the items mock the rules of Sleep Hygiene and the many things that people who suffer with insomnia are told to do in order to help them sleep. Please see the full website here: https://zerowinks.cargo.site/