Zoetis - Creating The Identity For A Global Sustainability Strategy
Launching its first ever sustainability strategy, Zoetis needed it to have an inspiring and engaging identity, something for its stakeholders to connect with and that resonated across the business. Zoetis’ ambition was to launch something that evidenced its purpose and spoke to the technical and softer side of their business.
Given undertook a strategic review of Zoetis’ sustainability strategy, its purpose and brand identity in order to develop a creative brief in collaboration with the client.
The review assessed the materiality, ambition, and structure of the strategy to create a framework that would enable Zoetis to speak clearly, consistently and credibly to a variety of stakeholders.
With the identity in place, we produced a video for a Board presentation to launch the strategy internally and social assets to launch it externally.
Zoetis successfully launched its sustainability strategy, positioning itself as a leader within its sector.
The new identity has not only enabled Zoetis to engage with its stakeholders through social channels but is now also shaping the content and narrative for its first Sustainability Report which will be published in 2021.
