Zomato Guerilla Marketing

Portugal has been one of the recent places to be at or to go to, being in front row of both tourists and businesses view. Tourists and businessmen, who are most likely to use Zomato's website or Zomato's app to guide them trough the vast choice of restaurants in the cities. To facilitate the tourist stay and exceed the expectations of the consumer; My project uses a typical Portuguese art, omnipresent in the cities of Porto and Lisbon, the PORTUGUESE "CALÇADA". My idea is to take advantage of the black and white colored stones in the sidewalk that can be used to form decorative patterns, and in the busiest places in the cities of Lisbon and Porto, draw a QR code (a two-dimensional bar code that can be easily read by smartphones equipped with camera), in which the consumer would approach the code, read it with the application of Zomato (would have to implement a function in the application to open the camera and have a QR code reader incorporated), and instantly have access to all the restaurants around you (imagine within a 200-meter radius), with information already available in the app such as menus, prices, photos and reviews. Here's a raw illustrative image that is merely exemplary.