Zumbaron Day

Zumbaron (macarons made by Zumbo) Day was held on November 2015 where two of their patisseries was transformed into macaron meccas. Over 50 different flavours of Zumbarons, including grilled cheese toastie, pork bun and Bloody Mary were created and sold exclusively at their store on the day. My brief was to create a campaign that was fun, quirky and has summer vibes. I incorporated the Zumbaron flavours and ingredients into the lettering such as the chocolate, candy cane and watermelon as well as the light and neon signage used in his stores. I illustrated the image and translated this into posters, images for social media, newspaper print advertising, EDMs and email signature.