✦ Branding is not a foolproof process
My new guest this week is Barney Abramson, a creative director and mentor who empowers creatives and businesses to tell their stories.
He shares a deep dive into 20 years of seeing design evolve and be challenged. I loved his insight on how to recover from branding that doesn't resonate yet with your audience. But also his insights on AI and diversity in the creative field.
✦ You can read the full interview: https://yourbrandingletter.substack.com/p/brand-revealer-17-branding-is-not
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