✦ Branding is not a foolproof process

My new guest this week is Barney Abramson, a creative director and mentor who empowers creatives and businesses to tell their stories.

He shares a deep dive into 20 years of seeing design evolve and be challenged. I loved his insight on how to recover from branding that doesn't resonate yet with your audience. But also his insights on AI and diversity in the creative field.

✦ You can read the full interview: https://yourbrandingletter.substack.com/p/brand-revealer-17-branding-is-not


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