Does anyone have any experience with B2B first approach strategies - looking to engage with HR managers in businesses to offer our services
Replies1
- Hi Andrew. I'm a communications designer so I often work in this space with internal and external campaigns, funding and start up pitches etc.Without knowing anything about your business it's hard to be specific, but I would suggest you meet your audience where they are and find out what they need.Research them! What sites are they on, what groups do they join, do they have events?If you're targeting HR managers, what are they struggling with right now and how is your solution connected to that?Creating some related content or industry information for them, maybe a webinar or short booklet, is a valuable way to establish yourself as an expert and build trust. Once they know you, they will look at your offer. People do business with people, even in large corporate orgs.If you are going to 'cold call and email' make sure it's worth their time and make it as personal as you can for them.Hope that helps a bit!
You must sign up or log in before you
add a comment.