Happy Monday Everyone! ✨ I would love to hear from some Photographer the right rate to set out?
I’ve got asked to shoot a Jewellery campaign. There will be 100 different products to shoot individually as well as on a model.
It is going to be a lot of work!
I’m really struggling with putting a price.
Thank you ever so much! �
Replies12
- The rate is determined by experience and final use of the images. If you've just graduated your fees should be low until you have the required experience. Although they should also be determined by demand. If your in demand and can afford to turn down jobs then you can determine your own rate. A lot of new clients aren't aware of the costs involved and expect the photographer to own lights, studio etc.If you have a studio the client should be paying you an additional fee for this and the same for lights.Product photogrpahy is slow and laborious. If you are also shooting on a model that's a lot of work. I would shoot on seperate days.I charge for the image not the time. If your doing e-commerce photography that's a different ball game. There are companies that do that in bulck I think and charge £150 a day. I don't do e-commerce so can't advise on that.For Campaigns you should probably be starting at base rate of £1500 plus expenses i.e equipment, studio , assistants etc.Again the rate is largely determined by experience. If you're not so established you could start at £250 a day plus expenses, but It really is difficult as if you undercut other photographers you lower the standard of the whole industry.I don't want people to hire me because I'm cheap but that's me :)
- Using the calculater is great advice but use it as a guide only. Balance it off with what you need to earn from the project, what you need learn from the project, your ability / experience and how creative is the job. Remember it's a negotiation and doing it too cheap helps no one.
- Hi Kimberly, first you have to calculate your costs of doing business; https://nppa.org/calculatorThen you have a reference what you have to earn minimaly.Some pricing inspiration;https://blog.photoshelter.com/2021/05/business-advice-from-melissa-lyttle-on-demand/I also use Fotoquote to calculate my price;https://cradocfotosoftware.com/fotobiz/
- Check Google.
- You've gotten some great advice. You also want to take into account your CODB or Cost of Doing Business. There are some great online calculators out there for this, but it takes into account how much you want to pay yourself, how much your equipment is, studio, programs you use, etc and comes up with a base number for you to start out with. There are so many photographers charging rates that don't cover their business costs and they end up hurting the industry and themselves by pricing themselves too low!
- @Nicholas _ Lapite I so appreciate this. I’m still trying to be confident about a price and not devalue myself just because the reality of the rate may not suit everyone. I genuinely appreciate the time and breakdown you’ve provided me. Thank you!! ✨
- @Sandeep Abraham Thank you so much for this insight Sandeep, I did genuinely underestimate the work load and was about to ask for way less that what has been suggested. So, thank you for the reminder! ✨
- @Andrew Stanford Thank you for this Andrew, I appreciate!
- In Switzerland we have a association for film production where you can see what the "common daily rates" are for every job.In every country the daily rates are different and of course you can choose for yourself what you think are worth for.For the jewellery job I would have said CHF 600.-/day (100 products are a lot! Don't underestimate it) and then 500.-/day for post production.Do not forget to ask where they are going to post the pictures. If they're saying only online and afterwards make a print campaign, it's going to cost them more (buyout rights).
- I'm not a photographer but I would of thought your day rate including materials should be something like £500.00 - £750.00 a day depending on your experience and the type of client.
- @Javier Fernandez Hello Javier, thank you so much for this link. I really appreciate, will check it out now! ✨
- https://www.youtube.com/watch?v=36G3xKe-dCE this is a very honest advice, from my point of view... but it actually depends in a lot of factors. Check the example he gives on the sofas shooting, and ad at least 25% on top, regarding complexity in shooting and editing jewellery
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