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Hi creatives! Does anyone know of any emergent social media platforms popular among Gen Z - obviously not TikTok? :)

Basically looking for some more niche platforms - perhaps there is a specific platform that Centennials use e.g. for fashion or beauty?
Lisa Balestrieri
Lisa Balestrieri
Senior Creative Strategist

Replies2

  • Seda Bakin
    Seda Bakin
    Account Manager - Influencer & Paid Social
    1- Twitch (Home to millenials)
    2-Youtube
    3-Snapchat

    I don't know your objective but I highly recommend you to figure out how Twitch works.
    Gen Z is all too familiar with traditional marketing tactics. Creating messaging that fits their values is critical to build a credibility.
    Influencers use the platform to upload videos of everything they do, from daily routines to cooking and camping etc.
    You can DM me if you'd like to know more about streamers, product placements and top influencers in your niche.

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