Influencer marketer and social media strategist who transforms the way brands interact with audiences through content. A self-motivated team player with great balance between creative and analytical skills. Over 7 years of experience in various aspects of digital marketing such as; influencer marketing and paid social.
Projects
- Samsung VD Influencer CampaignWe collaborated with influencers from various niches like gaming, lifestyle, tech, sports and interior design to create tech review and buying guide contents that contributed to the success of Samsung Neo QLED, OLED, The Frame and Soundbars. Key platforms included Instagram, TikTok and Youtube with a focus on long and short form content to support sales and revenue by leveraging commercial influencers to maximise results and drive to purchase. Our global campaign generated a huge brand and pr
- Mirinda Make The World Go AAAH!A series of videos - TVC and Tiktok - were released that features talented Gen-Z influencer Fatih Can Aytan and famous content creators from across the world - Turkey, Thailand, Vietnam and Russia - showcasing their unique talent and creativity to connect the brand with young consumers around the world, to "Make the World Go AAAH!" For this campaign; - I've translated cultural insights and briefs into social content that drives brand objectives and results. - Supported the agency's influencer
- In Numbers: Human Connection in Digital CXIn the world of digital CX, understanding how to use and manage digital engagements while knowing where to employ human engagement truly matters. This was further explored in our recent blog titled “Humans in CX: Which Kind of Customer Interactions Should Not be Automated,” which strongly painted a picture of the importance of preserving and fortifying human service in today’s digital age, even as machines and automation continue their ascent towards technological progress.
- TV Interview with Hugh Herr“Will a person with biological limbs volunteer or choose to have bionic limbs? One day, probably.” Hugh Herr. In his early 20s, Hugh had both of his legs amputated after a tragic mountain climbing accident. An avid rock-climber, he was determined to return to the sport. Hugh created new iterations of prosthetic limbs for legs and feet he could use to climb even better than before. Inspired by his own self-improvement through tech he set out to change the world for others. Now, Hugh heads the B
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Work history
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Account ExecutivePlanit LPGM
London, United KingdomFull Time
Key Accounts: Readly, Radcliffe - Platforms: Influencer & Paid Social
Primary or secondary point of contact for key accounts
Review the campaign performance to report on metrics and identify growth areas
Influencer outreach, campaign management and partnership & affiliate integration set up
Manage campaign budgets, track actual spends and support the execution of optimization
Examine client's industry and business activities to suggest appropriate solutions for their product journey, organic efforts & paid campaigns.
Provide the client with regular creative review and have weekly client calls
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Influencer managerBMB Agency
- London, United KingdomFreelance
Client communication, talent discovery, briefing, negotiation, deal closing, contracting, content delivery & management and financing.
Worked with Hero and Macro influencers.
Platforms used: Hype Auditor, Tagger, Youtube, Tiktok, Instagram
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Education
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AdvertisingIstanbul Bilgi University
- Istanbul, Turkey
Participated in one term Erasmus program in Dortmund, Germany.