Dynamic and results-driven Influencer Marketing Manager with a proven track record in managing and communicating successful influencer campaigns. Expert in data analysis, strategic planning, and reporting, coupled with client communication skills. Passionate about all things social media with an eye for identifying and creating high-impact content.
Projects
- Samsung VD Influencer CampaignWe collaborated with influencers from various niches like gaming, lifestyle, tech, sports and interior design to create tech review and buying guide contents that contributed to the success of Samsung Neo QLED, OLED, The Frame and Soundbars. Key platforms included Instagram, TikTok and Youtube with a focus on long and short form content to support sales and revenue by leveraging commercial influencers to maximise results and drive to purchase. Our global campaign generated a huge brand and pr
- Mirinda Make The World Go AAAH!A series of videos - TVC and Tiktok - were released that features talented Gen-Z influencer Fatih Can Aytan and famous content creators from across the world - Turkey, Thailand, Vietnam and Russia - showcasing their unique talent and creativity to connect the brand with young consumers around the world, to "Make the World Go AAAH!" For this campaign; - I've translated cultural insights and briefs into social content that drives brand objectives and results. - Supported the agency's influencer
- In Numbers: Human Connection in Digital CXIn the world of digital CX, understanding how to use and manage digital engagements while knowing where to employ human engagement truly matters. This was further explored in our recent blog titled “Humans in CX: Which Kind of Customer Interactions Should Not be Automated,” which strongly painted a picture of the importance of preserving and fortifying human service in today’s digital age, even as machines and automation continue their ascent towards technological progress.
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Work history
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Senior Account ManagerMSL UK
London, United KingdomFull Time
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Account ExecutivePlanit LPGM
London, United KingdomFull Time
Key Accounts: Readly, Radcliffe - Platforms: Influencer & Paid Social
Primary or secondary point of contact for key accounts
Review the campaign performance to report on metrics and identify growth areas
Influencer outreach, campaign management and partnership & affiliate integration set up
Manage campaign budgets, track actual spends and support the execution of optimization
Examine client's industry and business activities to suggest appropriate solutions for their product journey, organic efforts & paid campaigns.
Provide the client with regular creative review and have weekly client calls
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Education
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AdvertisingIstanbul Bilgi University
- Istanbul, Turkey
Participated in one term Erasmus program in Dortmund, Germany.