Mirinda Make The World Go AAAH!

A series of videos - TVC and Tiktok - were released that features talented Gen-Z influencer Fatih Can Aytan and famous content creators from across the world - Turkey, Thailand, Vietnam and Russia - showcasing their unique talent and creativity to connect the brand with young consumers around the world, to "Make the World Go AAAH!" For this campaign; - I've translated cultural insights and briefs into social content that drives brand objectives and results. - Supported the agency's influencer communication process both in Eng and Turkish (focusing on interpretation for the Turkish influencer), conducted production meetings to ensure the director's brief is communicated precisely and the produced outcome is as agreed. -Managed influencer outreach, nagotiation and creative process.