Samsung VD Influencer Campaign

We collaborated with influencers from various niches like gaming, lifestyle, tech, sports and interior design to create tech review and buying guide contents that contributed to the success of Samsung Neo QLED, OLED, The Frame and Soundbars. Key platforms included Instagram, TikTok and Youtube with a focus on long and short form content to support sales and revenue by leveraging commercial influencers to maximise results and drive to purchase. Our global campaign generated a huge brand and product awareness across the world as we’ve worked from opposite ends of the niche spectrum to share real solutions to real problems. With an integrated approach across paid, earned, social and owned media, we created abundance of engaging evergreen content. Partnerships included Tech Chap, TechSpurt, Supersaf, Lonefoxhome and many more.