Hi everyone, I would really value your feedback on a research question.
How can a set of brand principles be used to support product based businesses transition into greener, sustainable brands while capturing the hearts of their audience?
I am interested in creating a accessible website platform or book sharing a depth of information to help brands and business owners become greener and more sustainable in their practice. Any business owners out there think that as a resourse this might be something of value?
The final output is not yet clarifed and can be developed through the research project...
Any thoughts, feedback or suggestions are greatly appreciated as I embark on this journey.
Thank you
Sophie
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