Hiring a route-to-market consultancy team to create a launch strategy presentation for our property-tech startup client.
PROJECT OVERVIEW
We are collaborating with an exciting PropTech startup.
They aim to disrupt the housing industry by significantly reducing the average sale time of houses in the UK from 6 months to just 14 days.
COLLABORATIVE PARTNERSHIP
We are looking to assemble a talented team of 2 to 3 individuals to create and present a Route to Market (RTM) strategy to the client.
The primary focus will be on driving user acquisition as we prepare to launch the MVP App in December/January 2025.
Key areas of focus include routes to market, user acquisition/adoption, and performance metrics.
On an ideal day, the team would consist of:
- Marketing Lead: Well-versed in startup and mass market marketing.
- Gamification Expert: Experienced in the Octalysis Model.
- Mass Adoption Strategist: Knowledgeable about the Law of Diffusion of Innovations.
Our design team will handle the branding of the strategy presentation, so it's ready to present to the client, while this team focuses on strategy development.
PRIMARY OBJECTIVE
Achieve a 500+ app downloads in the first 3 months.
TARGET AUDIENCE
Primary: Homeowners (specifically those looking to buy & sell).
Secondary: Landlords.
DELIVERABLE
A Route To Market Strategy in PDF Presentation format to be presented to the client between November 4th and 10th.
The strategy should include clear, actionable plans to drive user adoption of the PropTech App, along with KPIs & OKRs, and recommendations for companies that could assist with campaign execution.
TIMELINE
- 7 - 14 days from the start of the project.
- I'll be making a final decision on team end of play Sunday 27th.
STARTUPS BUDGET
£1,000 - £1,400 GBP (depending on proposal extensivity).
CLOSING COMMENTS
This is an exciting opportunity to collaborate and disrupt the property industry with innovative strategies.
If successful, we may rehire this team to manage the campaign itself, if that's a good fit and there’s potential for future projects with more of our clients at IMPACT.
Looking forward to hearing from you!
Many thanks
Pierre
Founder & CEO of IMPACT
Replies2
- wearedreamweaver.comzac@wearedreamweaver.com
- Hi there - I would love to know a bit more about the project - I have extensive experience in brand marketing and content production but would depend on actual requirements to see if my skills match what you need. DM me if you want to chat more. Thanks Dharini
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