If I am wanting to get into marketing, do I need to make a portfolio and what would this have to include?
Replies2
- @Sarah Harry-Isaacs Thank you so much!
- Hi Francesca,Depending on the marketing role you may not need a portfolio.What I'd recommend at the beginning of your career anyway is helping a friend/family member's business to build your experience - if you can't think of anyone you may find a small business near you? They'll probably jump at the idea, just make sure it's mutually beneficial.Ultimately, the idea is to get you to practice marketing strategy to a point where you'll feel confident about your approach.Key skills that need to be showcased in your portfolio/cv;
- Setting Measurable Goals.
- Conducting Market Research and Identifying Your Target Audience.
- Determining Overall Approach.
- Crafting Key Brand Messaging.
- Selecting Marketing Channels and Tactics.
- Establishing Your Budget and Timelines.
- Tracking and Monitoring Progress.
Best of luck ✨
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