In such a visually saturated world, the creative industries should try to focus our efforts on helping those who are doing important work.
We've been helping a lot of our NGO and grassroots partners with their branding this summer — it's been a learning process to apply a commercial branding process to organisations that often don't have the time and resources of a startup or established brand.
I've written a bit of a "branding primer" for nonprofits to help people in the sector (and beyond) understand the process—and how it can be transformative for campaigning organisations.
Would be great to hear your thoughts! How else can the creative sector assist nonprofits and progressive organisations?
https://medium.com/the-glimpse-collective/branding-for-nonprofits-9b4c797b9e12
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