Stages of a logo design process - *Discussion

Marcelona Sports Academy™

The process of designing a logo involves several key stages, each contributing to the creation of a unique and effective visual representation of a brand. Begin by gathering information from the client through a detailed brief. Conduct research on the industry, competitors, and target audience. Brainstorm and sketch out multiple concepts based on the gathered information and research. Transfer a selected sketch into digital format using Adobe (Illustrator). Share the initial design concepts with the client for feedback. Refine the chosen concept, paying attention to details such as proportions, spacing, and overall balance. Present the final logo design to the client, providing a rationale behind the choices made in terms of colours, typography, and visual elements.

Whats your process?

Full case study process on:

https://www.behance.net/gallery/193875583/Logo-Design-Marcelona-Sports-Academy

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