*URGENT!* Need advice on how much I should charge for logo design.

Hi everyone!

I’m in need of some urgent advice on how much I should charge to create a logo for a startup brand. I have barely any experience with commissions so I can’t gauge how much my work is worth. I don’t want to leave the person who’s potentially commissioning me waiting for too long, hence why this I need advice ASAP.

Any help would be greatly appreciated!

Replies5

  • I'd highly recommend checking out illustrator Lisa Maltby's 'A Guide To Pricing Illustration':

    https://www.lisamaltby.com/shop/pricingguide
  • One thing is the design of the logotype/mark/symbol, and another thing is the Brand Identity, Brand Guidelines, applications of the logotype.

    The time required for each phase definitely will increase the budget. Maybe the startup doesn't want to spend a lot of money in the initial logo, baut you can charge later with the identity (website styiling, stationery, brochures, PowerPoint templates, PDFs, etc...).
  • @Luana D'Elias Thomas Thank you! That was my first instinct, so it's good to know I started off the right way!
  • Best way to approach in this instance is by asking them what budget they have for it.

    Then you can advise what you can offer for the price.

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