Why do I start my own streetwear brand
Just some other visuals with our first campaign shoot of “IDEAL” hoodie, dropping on the 13th 7pm BST. Check out insta to win a hoodie
https://www.instagram.com/adl.lab/
You might question if we really need just another hoodie, or even just another clothing brand. But here me out, I have customized my clothes since I’m like 13 as I never been fully happy with the fits. So at some point I was like maybe not everyone but maximalists like me do need another brand. For this piece, apart from the fact that I wanted to create a unique design, one thing I find really important is to merge the biggest gap between male and female fashion. Men’s pieces I feel like just think about having something cool between women’s fashion is more about how it sits on the body.
That’s how our unique pattern was created, in mind to have a unique look but it also optically lengthens the body and gives emphasis for the shoulders.
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Replies2
- @Mike Whyte thank you :)
- looks great - well done!
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