Wine!!! That woke you up! https://internationalglobalmarketing.wordpress.com/2020/10/29/segmentation-in-wine-marketing/

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Read more about how to segment the market when undertaking international wine marketing. This is the latest installment where I share my research into international wine marketing. Enjoy reading it! 

Katarina Hakansson

Head of International Marketing and Mentor at Birkbeck, University of London

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