Katarina Hakansson
Available

Katarina Hakansson

Head of International Marketing and Mentor at Birkbeck, University of LondonLondon, United Kingdom
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Katarina Hakansson
Available

Katarina Hakansson

Head of International Marketing and Mentor at Birkbeck, University of LondonLondon, United Kingdom
About me
I have 15 years’ experience in International Marketing arena, having worked in B2B, B2C and B2B2C globally in EMEA, Americas, MENA, APAC, South Africa and Russia. Over the years I have gained a thorough strategic and tactical understanding of how to localise international/global brand and marketing strategies in EMEA, Americas, MENA, APAC, South Africa and Russia. I have the cultural awareness to adapt strategies and tactics to respond to the local customer's needs. I will tailor the messaging and communicate to the regional customer how the product/service will meet their needs. The benefit to the organisation will be that I will help increase revenue, decrease cost and risk in foreign markets through my extensive experience in international marketing.
Projects
  • How I will help your organisation
    How I will help your organisationMy five steps to how I implement a localised international marketing and global marketing strategy
  • Guest Talk
    Guest Talk
  • International Wine Marketing
    International Wine Marketinghttps://internationalglobalmarketing.wordpress.com/international-wine-marketing/ I share my research into international wine marketing on my website.
  • The Local Foreigner
    The Local ForeignerMy international marketing blog is now live, do have a read, follow and share. I would greatly appreciate that https://internationalglobalmarketing.wordpress.com/2020/08/25/yes-but-no/
  • Architecture that will make people's lives better
    Architecture that will make people's lives betterhttps://stories.designcouncil.org.uk/architecture-hope-maggies-centre-oldham/
  • Monzo: Designing good mental health into the way we bank
    Monzo: Designing good mental health into the way we bankhttps://www.designcouncil.org.uk/news-opinion/monzo-designing-good-mental-health-way-we-bank
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Work history
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    T
    Marketing ManagerTaxback Internationa
     - London, United KingdomFull Time
    Design Council logo
    Design Council logo
    Marketing Campaigns ManagerDesign Council
     - London, United KingdomFull Time
Skills
  • International Marketing
  • Branding
  • Marketing Strategy
  • Relationship Management
  • Build Relationships
  • Email Marketing
  • Social Media Marketing
  • Event Marketing
  • Project Management
  • Marketing Campaigns
Education
    B
    B
    MSc International MarketingBirkbeck College, University of London
     - London, United Kingdom
    U
    U
    BSc International MarketingUniversity of Central Florida
     - Orlando, United States