Organised by BIMA
An introduction to the programmatic ecosystem with BIMA Beyond's headline sponsor, Stack Adapt.
About this event
BIMA Beyond
Two weeks and a nationwide series of events designed to bring clarity, insight and inspiration to an increasingly uncertain world.
Under the theme of opportunity vs responsibility, from 27 June to 8 July 2022, BIMA, its Councils and wider community will host talks and debates all over the country, encouraging localised, safe face-to-face events, that challenge and inspire.
BIMA x Stack Adapt Workshop | Programmatic 101
Join BIMA and StackAdapt to look at the past, present and future of programmatic ad buying and introduce you to the necessities of a basic media strategy.
This interactive workshop is intended for anyone who is interested in learning more about the programmatic space from BIMA Beyond’s headline sponsor.
In this session, we'll cover:
- The Past — understanding the ecosystem of programmatic, how it has evolved and how we got to where we are today.
- The Present - Understanding terms, channels and tactics.
- The Future - Regulations, new channels and formats and what to expect.
- Basic Media Strategy and how it applies to your business
Agenda
3.00pm Guests arrive
3.15pm Introductions & workshop starts
4.10pm Break
4.20pm Workshop resumes
5.15pm Networking & drinks
7pm End
Ticket types
Free for BIMA Members
Standard tickets are £15+vat
If you'd like more information on becoming a BIMA Member please email anthony@bima.co.uk
Kindly hosted by BIMA Member, Six Agency, we hope to see you there!