Organised by BIMA
BIMA Programmatic Forum Series - Display
The BIMA Programmatic Forum Series returns with a session designed to create an environment for practitioners to get together and discuss a variety of participant-led topics that relate specifically to Display.
Whether you’re an in-house expert, a one-person department in an agency, or part of a larger team, the Programmatic Forum provides the opportunity to speak to those outside of your network who may offer support, advice on meeting specific challenges, or create a movement for change.
Online Display is one of the most dynamic channels, having moved from reservation and network buys, through a proliferation of placements, formats and technologies.
Display has gone from being all about the context, to all about the individual, from relationships driven directly with publishers to buying everything through platforms, and now with privacy-driven changes there promises to be a rekindling of the importance of publishers and their relationships with advertisers. Publishers beyond Google, Facebook and Amazon that is.
The BIMA Programmatic Council was founded to create a platform for the disparate people working in the different strands of Programmatic to be able to come together and share their thoughts, and this is the second in a series of virtual events to aim to cater specifically to this.
Numbers will be limited in order to allow for discussion, with facilitators on hand to encourage everyone to be actively involved and to ensure there’s plenty of valuable insight into topics that will be sourced directly from those attending. Please come prepared to participate, but safe in the knowledge you won’t be put ‘on the spot’.
This is also your chance to shape the agenda for the Display stream of activity for the BIMA Programmatic Council, so please share questions for the group to discuss, as well as ideas for how the Council can provide value to the community.
For this event, Programmatic Council chair Rick Lamb of Jellyfish is delighted to be able to draw on the expertise of Alex Blaikley, Media Director at twentysix and Space and Time’s Programmatic Lead Eliette Cremer.