Organised by BIMA
Join Big Group for a workshop on using Large Language Model AI (chatbots etc.) to enhance, improve and accelerate marketing processes.
Online Only Event: We will send you a meeting link once you sign up. This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk
Join Big Group for a workshop on using Large Language Model AI (chatbots etc.) to enhance, improve and accelerate marketing processes, from brief to campaign execution.
The arrival of the new generation of AI tools is rarely out of the news this year, along with all the hype, confusion and simplification of its implications. This Masterclass will focus on the practical use of LLMs like ChatGPT for specific tasks that we all do every day. It will offer a range of techniques and suggestions for working with LLMs that map directly to marketing processes as well as knowledge work in general.
It will cover:
- A general overview and understanding of the technology
- Warnings and limitations on their use
- Everyday tasks you can offload or speed up with AI
- Techniques for getting better responses from chatbots
- How to make marketing processes better, faster or both
This masterclass has been designed for a marketing audience but many of the lessons will apply to other problem-solving fields.
This online masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk