Workshop
Content Marketing Essentials
Organised by General Assembly
About This Workshop
Join us for FREE Workshop Wednesdays through October 19th to get a taste of what you’ll learn in our, Career-Boosting Part Time and Career-Transforming Immersive courses. Plus, *get a $200 credit to apply toward the course that fits your goals.
Are you thinking about a career in Digital Marketing, but don’t know where to start?
This free, 2-hour livestream will guide you through the basics of content marketing. You will learn tips and strategies on how to create a content marketing plan, how to use different digital channels to increase engagement through content, and how to track and analyse all of your content marketing efforts with data-driven decisions.
Learn from an expert instructor with real world experience in the industry you want to break into. Join us and gain the confidence to take the next step in your career.
* Terms & Conditions
What to expect during Workshop Wednesdays:
- Ask questions and build your online network by interacting with fellow participants and an industry expert —live via a chat box and Q&A.
- Get a hands-on taste of today’s best content marketing practices.
- Learn new skills in the comfort of your own home, or on the go! Your microphone and camera will remain off during the livestream.
Takeaways
- Understand what content marketing is.
- Learn the fundamentals of a basic content marketing strategy.
- Discover how to create and curate content for your business.
- Learn the best tips to increase engagement through content.
- Walk away with examples of KPIs and metrics to track.
Preparation
- This livestream requires a strong internet connection.
- We will send the Zoom link via email on the day of the class.
- NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!
About the Instructor
François Souyri
Consultant and Trainer, PaperBlade
Francois started his career as a consultant, building digital spaces for large organisations to collaborate. At 24 years old he became the Director of a digital agency and 15 employees in Paris.
From a call to sharing what he learnt, he drifted to being a conference speaker and trainer to professionals and students on all things digital. He uses his experience from all level of a business to help others strategise and grow.
Francois has facilitated and taught classes and individuals at companies such as The Walt Disney Company, Moet Hennessy, Pfizer and Google to an audience of 3,000+ learners. Francois was also involved in the delivery of "Google News Initiative" to a French audience.
Francois is French, having lived in the Ivory Coast and France. For the past 15 years, he has resided in London with his young family. Outside of the classroom, you'll find Francois running by the river or practising Capoeira!