Organised by General Assembly
About This Workshop
Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works, beyond the basic features, gives you the ability to unlock powerful insights.
In this interactive, hands-on workshop we'll dive into how to set up accurate reports, extract insights from data, and measure your goals. You’ll learn how to create custom reports and goal funnels for your website (whether it's a personal project or for your organisation). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates.
This Google Analytics 1-Day Fundamentals Course is the interactive and hands-on way to set concrete KPIs and track success through Google Analytics. You will dive head first into Google Analytics, skill up with exercises, and by the end of the day you’ll know how to increase your efficacy as data-driven marketer — and maximise success.
This workshop is for beginners. No prior knowledge or experience required.
Takeaways
- Set concrete goals and KPIs that align with your site's mission.
- Know how to track goals and gain insights from reports.
- Use the information from Google Analytics to improve conversions and UX.
- Additional tools and resources to improve your reporting efforts.
Preparation
Install Google Chrome prior to class.
- This class is taken completely online via Zoom.
- We will provide a link to the session 24 hours before & again, on the day of the class, to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.
NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.
About the Instructor
Andrew White
Co-founder, Mytrest | Ex-Google & Linkedin
Andrew has a deep-rooted passion for technology and has worked with some of the world's biggest and best known brands in his roles at Google and LinkedIn. Today Andrew consults startups and established companies on their marketing strategies, as well as co-founding Mytrest, a web-based calendar app enabling hobbies and passions through technology.