-  (UTC)
This is an online event

Organised by Byta / byta.com

Byta Presents: #HowWeListen Live: In Conversation with Andee Connors, Senior Manager, Catalog & Creator Services: Pandora

Helping Creators to Promote Their Music & Manage Careers

  • Tuesday 27th June, 10am PT / Noon ET / 6pm BST (Live on Zoom)
  • Free registration here!

Our next guest is Andee Connors who manages the Catalogue & Creator Services at Pandora. Andee also manages campaigns, creator tools and content for Pandora's Artist Marketing Platform. Their team is totally dedicated to helping creators use Pandora’s tools, navigate the world of streaming services, promote their music and manage their careers. This conversation is sure to bring insight.

Andee is also a working drummer, musician, artist, DJ, music curator, photographer, former record store owner, and former record label owner & used to host a radio show on Gimmeradio.com called  Battleflutes & Sideways Skulls. At Pandora, Andee is also the head of Metal & Punk programming as well as programming experimental and new-age music. He is eclectic, to say the least. Andee comes to music from almost every angle there is. From 1994 – 2016 he ran a record store called aQuarius recOrds in San Francisco. He also used to run tUMULt, a record label that existed for close to 20 years, with more than 50 releases.

He has been playing drums since he was 9 years old, touring and recording since he was 19. Playing numerous niches: math roc/post-rock, grind pop/noise-pop, straight-up punk to stoner metal. Andee share his house (and my life) with three cats called Tony Harrison, Lugburz and Tungsten.

HowWeListen Live: In Conversation is a monthly online event that will be presented in two parts:

  • A workshop: Tips & insights for tomorrow’s artists & music industry leaders with Byta founder Marc Brown.

  • An in-depth conversation with Andee Connors about how best to have streaming services serve you, plus some talk about heavier music making.

About the Event

This series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing fun and insightful Q&A along the way!

HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.

Key takeaways:

  • Pandora serving non-US musicians in a big way(& Sirius XM)?
  • How do musicians make DSPs work for them?
  • What happens behind the scene at Pandora?
  • Pandora’s ways of supporting new music”?
  • How niche is heavy music?
  • Having the heavy get heard? 
  • How do I contact Pandora/DSPs?
  • How can I use Pandora’s Artist Marketing Platform to help promote my music to US fans? 
  • The best heavy music and alternative playlists

Event Format

HowWeListen Live (part 1):

The workshop will introduce industry insights that Marc has picked up from his work in A&R departments, running his own radio promotion company, plus years of experience managing artists and significant large-scale projects. Some of the topics he will touch on include artists' teams, timelines and connecting the web of the music industry. Plus, most importantly, tips on what you can do yourself to better increase the chances of your success.

HowWeListen In Conversation (part 2): 

Each event features an in-depth one-to-one conversation. This time around Marc will be chatting with Andee Connors, Catalogue & Creator Services at Pandora, and the Head of Metal & Punk Programming as well as programming experimental and new age music.

About Byta

Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, conversion of file formats and delivery of fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that complements the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.

More about Andee Connors: 

Andee manages the Catalogue & Creator Services at Pandora. Also the head of Metal & Punk programming and programming experimental and new age music. He is eclectic, to say the least.

Working drummer, musician, artist, writer, DJ, photographer, music curator, former record store owner, former record label owner: aQuarius recOrds, tUMULt Laboratories, Pandora / SXM, A Minor Forest, P.E.E., Common Eider, King Eider, My Heart, An Inverted Flame, High Tone Son Of A Bitch, Ticwar, Battleflutes & Sideways Skulls, Castle Weather, Les
  • musicindustry
  • artist
  • artistadvice
  • musicecosystem
  • musicstreaming
  • pandora
  • streaming
  • radio
  • howwelisten
  • byta
  • creators
  • workshop
  • networking
  • professionaladvice
  • musicianadvice


Attendees — 2

 -  (UTC)
Helping Creators to Promote Their Music & Manage CareersLos Angeles, United States