Organised by FutureLearn
Discover what makes online content a success and learn how to create engaging content that's in line with your business goals.
This is a self-paced course. Try it for free here
What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals.
You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format.
You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms.
Finally, you’ll learn how to structure a content plan to respond to a specific brief.
Featured in the UK government’s The Skills Toolkit collection.