Organised by The Guardian
Marketing leader Edwina Mullins will teach you how to plan and produce an effective social media campaign, and how to measure your results.
Our back-to-school sale is on now. For one week only, we’re offering a 15% discount on all masterclasses*. Claim your discount by entering BACKTOSCHOOL in the promo code field during checkout.
It goes without saying: social media is a busy space. With brands, influencers, media outlets and even your friends and family planting their feet in interactive technologies, it can be difficult to make yourself heard. This applies even more so if you want to communicate your brand identity and mission to the world.
Whether you are using social media in a professional role, for your own business, for a side hustle, or to build and grow a personal brand, it’s crucial that you are strategic and organised. You also need to know how to track and measure the success of your efforts, but before rushing to set up campaigns and spend money on advertising, it’s important to take a step back.
In this masterclass with marketing leader Edwina Mullins, you will learn how to reflect patiently on your strategy, how to gather audience insights to better position your marketing, and how to harness the opportunity. You will learn how to use tools that are available for the major social media platforms, including Facebook, Instagram and Twitter; how to determine budgets and set spending; and be introduced to campaign measuring tools.
As this is a small-sized class, you will have plenty of opportunity to ask Edwina questions that are specific to your needs, and will leave with a solid plan ready to start your next social media campaign with complete confidence.
This course is for …
Anyone who wants to learn how to better understand how advertising on social media works, and to ensure they are setting up their paid campaigns properly to achieve ROI
Course content
Strategy:
- Seven key steps of the campaign process
- Settling campaign objectives and the goals you want to achieve
- The customer journey - how and where to reach your target audience
- Identify the best social media platforms for you
- Determining budgets and campaign spending
Creative:
- Developing your key campaign messages
- The essentials of visual content for the best customer experience
- The best tools for creating content
Implementing your campaign:
- The value of a content calendar and how to create one
- Creating a campaign delivery timeline to keep your campaign on track
Measurement:
- The campaign measuring tools you can use
- Metrics that matter - knowing what you should be measuring and why
- Analysing campaign performance and ROI
- Examples of successful campaigns
- Q&A
You will be sent a link to the webinar 2hrs before the start time of 2pm (BST).
Tutor profile
Edwina Mulllins is marketing leader, consultant and trainer covering all industries but with a passion for B2Bs and NGOs. Edwina advises clients in the best direction for their marketing, digital & social media strategies and helps them to build a sustainable suite of digital assets for both external and internal communications. She leads a marketing team that concentrates on delivering growth and change within the tech innovation community through effective communications strategies, go-to-market insights, and capability development. Outside of her head of marketing role and freelance training for SocialB, Edwina has a passion for food and farming; she supports sustainable and regenerative agriculture and is acting vice president for a rural charity. She is also on the board of directors for Turtle Doves, a CIC that empowers young women to gain confidence and experience in the workplace, through work placements, mentoring and training.
Details:
Date: Wednesday 21 September 2022
Time: 2pm-5pm BST
You will be sent a link to the webinar 2hrs before the start time of 2pm (BST). Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
2pm BST | 3pm CEST | 6am PDT | 9am EDT
All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.
*Subject to availability. Discount must be claimed at time of purchase and cannot be applied retrospectively. Not valid in conjunction with any other discount or offer. Sale ends on Monday 12 September 2022.