Organised by School of Communication Arts 2.0
In SCA's 12 years, we‘ve seen hundreds and hundreds of creative briefs come through our doors and we're sad to say, we've seen a huge decline in the quality and standard over time.
The result? A lack of inspiration, a lack of creativity and poor creative work.
On a mission to fix this new wave of bad briefs, SCA Dean, Marc Lewis and ‘strategist to the strategists‘, Uri Baruchin have put their heads together and curated this three-part workshop to teach the art of how to write a great creative brief that demands the very best work.
The course is delivered across three half-days at Pop Brixton, in-house delivery is available for large group bookings.
- Session 1: Tuesday 16th May, 2–5pm
- Session 2: Thursday 25th May, 2–5pm
- Session 3: Thursday 8th June, 2–5pm
*For a limited time only, you can join this workshop for only £150 (£400 RRP!), 20% of all sales will go to our partners at Brixton Finishing School, all further profits will contribute towards our scholarship programme for 2023
What you'll learn:
- How to seek out insights that spark great ideas
- Practical frameworks and templates
- Creative strategy and how to use it
- How to write a single minded proposition
- What to put in the brief
- What to leave out of the brief
- How to pitch your brief effectively to get the very best creative work
Anyone attending this course will come away inspired and hungry to write and deliver creative briefs that demand award-winning creative work.
Who‘s it for?
- For all levels
- For anyone who writes, delivers, works on or signs off on creative briefs
- artdirection
- copywriting
- creativeadvertising
- advertising
- advertisingcampaign
- creativebrief
- creativebriefs
- write
- writing
- creativestrategy