Organised by University of The Arts London (UAL)
This 2-hour webinar led by industry experts is an introductory guide to contracts and compliance for marketing professionals.
This webinar will look at contracting and compliance for effective Influencer Marketing organised in association with the Branded Content Marketing Association (BCMA) to support marketing professionals.
This webinar is for junior staff working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns.
You will learn about the issues and considerations that contracts should address, brand safety, risk management and insurance. You will also learn about legal and regulatory requirements, professional standards and good practice.
Who should attend this session?
This webinar is aimed at those working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. It is most suitable for junior staff but will also serve more experienced marketers who are considering Influencer Marketing as part of their work.
Outcomes
After this session you will:
• Explore how to identify and address contractual issues
• Have an introduction to relevant UK law and regulations
• Be encouraged to think of how to apply ethical and brand safety standards
Each webinar will feature:
• Expert knowledge from industry professionals
• Opportunities to meet other like-minded creatives
• A chance to join the conversation with a live Q&A
Our webinar sessions are aimed at anyone looking to upskill and develop their professional practices. Participants will receive a certificate upon completion
This webinar is part of our Influencer Marketing series, other titles include Influencer Marketing for Marketers and Strategic Influencer Marketing.
Book tickets here
For enquiries please email ualshortcourses@arts.ac.uk.
- marketing
- marketingstrategy
- influencermarketing
- influencer
- contractmanagement
- compliance
- marketingideas
- marketingpr
- brand
- brandstrategy
- talent
- talentmanagement
- talentscouting