Livestream
Intro to Digital Marketing
Organised by General Assembly
About This Workshop
Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business.
In this free, two-hour livestream, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to create your first digital marketing campaign!
What will the livestream learning experience be like?
- Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
- Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.
Takeaways
- Understand how digital marketing can help a business drive their bottom line.
- Learn different tools and strategies used in Digital Marketing today
- Describe and understand the Objective-First Framework.
- Apply the Objective-First Framework to a real world example
Ready to continue on your learning journey?
Check out our course catalog to find your next step. Whether you’re looking to enhance your professional skill set in one of our part-time courses, or go for a complete career transformation by enrolling in one of our immersive courses, we’ve got you covered!
Preparation
- This class is taken completely online, and requires a computer and a strong internet connection.
- We will provide a link to the platform on the day of the class. NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!
About the Instructor
Nina Shapiro
Founding Member & Head of Digital Marketing at Double Major, Lead Instructor General Assembly
Nina Shapiro is a Lead Digital Marketing Instructor for GA and a founding member and Head of Digital Marketing at Double Major: a design and digital marketing collective with expertise building direct-to-consumer brands in the wellness, fashion, food, and lifestyle industries. Double Major serves as an in-house consultancy offering services ranging from brand and web design, social media, SEO, paid media and more.
During her career, Nina managed digital marketing at Polaroid and social media at The Whitney Museum of American Art. Today she works to build and implement their digital marketing and paid media strategies to achieve their marketing goals. She has expertise creating impactful advertising campaigns that drive awareness and growth for start-ups, internationally known brands, and everything in-between.
Nina lives in Brooklyn with her adorable rescue pup, Jemi.