Workshop
Never lose another pitch
Organised by The Guardian
Pitching has changed forever - everything is now done online. Learn how you can pitch to win in this new era.
Andy Pemberton and Andy Cowles teach you how to win every pitch, whether on- or offline, before you've even shared your deck.
From a bullet proof deck to the world’s greatest email, this interactive online course will help you position your business and take control of the pitch process. Our expert speakers will guide you through how to identify the real customer in the pitch process, your nearest competitor and how to get ahead.
In the second half of the course, you will be given a proven pitch deck template that will enable you to weave an irresistible argument with a memorable emotional finish. And following the course, you will be invited to send the tutors the opening slide of your deck for them to critique and offer practical guidance on.
Course Content
- Winning before you share your deck
- The importance of an unfair advantage
- Positioning your brand for expertise and value
- How to build empathy and trust
- New ways to close online
- The million-dollar pitch deck template
- The importance of the emotional close
This course is for ...
- Beginners who are looking for a framework for delivering an effective pitch
- Anyone who already has experience pitching and wants to fine-tune their skills
- Anyone in a role which involves pitching and communicating with stakeholders
You will be sent a link to the webinar 2hrs before the start time of 10am (BST).
Tutor Profile
Andy Pemberton is an award-winning writer and editor in both London and New York; he is the editorial director of his own agency, Furthr. Andy is a sought after trainer, running international workshops on data visualisation and writing for business for Guardian Masterclasses, the European commission, E-consultancy and the Home Office.
Andy Cowles is an accomplished creative director and content specialist. He is the founder of Cowles Media, delivers bespoke design training workshops and is the winner of the British Society of Magazine Editors Mark Boxer Award. Previous roles include editorial and creative director for Time Inc, creative director of Rolling Stone and creative director of Mademoiselle for Condé Nast in New York.
Course Details
- Date: Friday 29 July 2022
- Time: 10am-4pm (BST)
10am GMT | 11am CEST | 2am PDT | 5am EDT
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
You will be sent a link to the webinar 24 hours and two hours before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.
All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.