Organised by Advertising Association
Explore evolving entertainment formats! From podcasts to TikToks, join experts discussing new rules and cross-industry insights.
About this event
UK Advertising Presents...
New frontiers in formats. What's next for format-driven creativity?
We’re all aware of the power of formats in TV. Jeopardy! The Apprentice. The Traitors. Shark Tank. From networks to Netflix, formats capture attention around the world.
But formats are evolving and finding new life in all kinds of places. From the ‘Off Menu’ podcast to ‘GRWM’ (Get ready with me) Tiktoks, Obbys on Roblox, ‘TIL’ (Today I learned) on Reddit - formats are winning everywhere, and anyone can embrace them.
We’ll discuss the new rules of formats. Bringing together experts from the worlds of TV, branded content and social we’ll explore what makes a killer format and what these worlds can learn from each other.
Speakers:
- Andrew Hill, Apostle
- Jenny Quigley-Jones, CEO Digital Voices
- Anjali Ramachandran, Director at Storythings
- Dan Hulse, Chief Strategy Officer at St Luke’s (Moderator)
** Priority is given to SXSW badge holders.