Organised by Spektrix
Google Analytics 4 (GA4) presents the opportunity to make use of powerful analytics and more tailored methods of data collection. We’re thrilled to bring together three of our partners, who have a wide range of experience supporting analytics projects in leading arts venues. They'll provide guidance on how to get up and running with GA4, measure relevant user actions across your website, and report on the effectiveness of your web journey using new funnel exploration tools.
This session is perfect for everyone, whether you’re learning about GA4 for the first time or looking to refine your use of the data you’ve collected and build more effective reports. We will cover everything from set-up to how you can turn data into insight and improve online user experience.
You’ll walk away with practical guidance, including:
- Tips and best practices to implement GA4
- An understanding of what’s possible in GA4 reporting
- Guidance for creating funnels to visualise customer journeys
- Practical ideas for using data to understand online user activity and improve website functionality