Organised by Creativebrief
Artificial intelligence is rapidly transforming how we create and interact with online content. From producing realistic images to generating news articles, AI tools are significantly influencing the digital landscape.
Generative AI content is already producing positive results for creators, leading almost three in four (70%) marketers to increase marketing spend on creator content featuring generative AI in the past 12 months. Consumers are also adopting these technologies, with a quarter already using tools like Chat GPT, Midjourney, and ElevenLabs – from getting personalized recipe ideas to planning holiday destinations, crafting unique social media posts, automating customer service responses, and even managing personal finances. But despite the rapid growth of generative AI content, there is need for caution.
Our panel discussion will explore: - How AI is reshaping content creation for brands and influencers - How brands can use AI-driven analytics to provide deep insights into follower behaviour - The ethical implications of AI in social media to maintain the balance between human creativity and machine intelligence - The need for authenticity in the era of AI and whether we'll see a resurgence of unfiltered content trends - The future of AI in the influencer space and the opportunities this presents for brands