Greg will draw on both his digital agency and in-house experience to make the case that sessions from specific quality traffic sources are in many cases, becoming scarcer and more expensive. He’ll examine threats to traffic levels across a range of online channels; grapple with what a marketer’s response should be; and advise on how we can keep website conversions and leads high. Even as quality site sessions come at more of a premium.
Three workshop lessons
What factors are increasing the cost and scarcity of website traffic?
What should we do about that as digital marketers?
How do we keep website conversions and leads high in the face of this?