Organised by Alt Marketing School
Greg will draw on both his digital agency and in-house experience to make the case that sessions from specific quality traffic sources are in many cases, becoming scarcer and more expensive. He’ll examine threats to traffic levels across a range of online channels; grapple with what a marketer’s response should be; and advise on how we can keep website conversions and leads high. Even as quality site sessions come at more of a premium.
Three workshop lessons
- What factors are increasing the cost and scarcity of website traffic?
- What should we do about that as digital marketers?
- How do we keep website conversions and leads high in the face of this?
- website
- websitecreation
- websites
- marketingstrategy