Workshop
UX Writing workshop
Organised by The School of UX
What's on
This practical workshop will teach you digital copywriting skills and basic content strategy techniques.
The idea is to get you to think like a content designer: from how to structure text and write plain English to decluttering text and content strategy.
One-to-one mentoring is available additionally to the course: we'll review your portfolio, provide career advice, salary insights, and prepare you for that interview.
Who runs it
Felice from USA 🇺🇸 – Content Designer & Strategist with vast experience working with organisations like Transport for London, CNN and London Councils.
What we'll cover
- writing and editing skills/digital copywriting: tips and tricks for taking bad, boring corporate speak copy into something that works for users and helps with SEO. Lots of practical exercises on front-loading and decluttering text and writing headings, links and in plain English etc.
- think like a journalist: a lot of content designers started as journalists, trained to look at information critically, filling in the holes and checking the logic.
- working with stakeholders: advice on working with stakeholders on copy. It’s kind of train the trainer – showing how to make stakeholders confident that you know what you’re doing if you edit their bad copy!
- plus some basic content strategy to underpin any project