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CRM Marketing ExecutiveUKTV
20 days ago
  • LevelJunior
  • ProfessionsMarketing Executive, CRM Executive, Business Development Executive
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

The Marketing Executive - CRM reports to the Head of CRM and Performance Marketing. This role is responsible for supporting the CRM team to grow UKTV’s CRM capabilities, recruiting and retaining audiences through the shaping and execution of effective CRM strategies & plans. Harnessing UKTV’s data to drive measurable viewing is a key part of this role, and this person will also get to shape UKTV’s communications throughout the for-audience lifecycle.
This role is expected to build productive working relationships across a wide group of key stakeholders / partners, including Marketing, Data, and Insight, Creative, Comms and Social; working collaboratively to influence strategy, drive performance and enhance the creativity & effectiveness of UKTV’s CRM marketing
What we would like you to bring to the role
Experience
  • CRM experience in a similar role (not necessarily at another broadcaster)
Knowledge
  • Understand the role of CRM in the marketing mix.
Skills & personal qualities
  • This role requires someone passionate about how to reach our audience with tailored, targeted messaging.
  • Will thrive working in a collaborative and inclusive way.
  • Should be able to influence and persuade, using their meaningful relationships to drive business growth through UKTV’s marketing.
  • Will be comfortable with the role being varied and can often involve tight deadlines
  • Will have excellent attention to detail with a commitment to result-driven work.
  • Will be an excellent communicator and a task manager who can nurture and grow their teammates.
What you will get to work on: Key outputs and responsibilities of the role
  • Support the development of CRM strategies.
  • Apply segmentation principles to UKTV’s audiences to provide tailored and targeted communications that deliver business growth.
  • Oversee the planning execution and optimisation of marketing campaigns to drive audience engagement.
  • Optimise our audience journeys across various touchpoints.
  • Provide analysis and reporting that shape and improve future work.
  • Collaborate with a wide range of cross-functional teams from across the business.
  • Constantly adapt and improve UKTV’s approach to CRM based on feedback and audience response.
  • Deliver CRM campaigns that deliver tangible viewing to UKTV.
  • Utilise audience data and insights to personalise communications.
  • Support the creation of targeted campaigns to address the unique needs of different audience segments.
  • Support across the full planning, execution and optimisation of email and push notification marketing to drive viewing.
  • Use available data sources to monitor on-going campaigns and optimise them.
  • Use UKTV’s first party data in a responsible and GDPR compliant manner.
  • Live the UKTV values.
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW.  Channel & content availability varies by platform.  UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media.
UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.

Skills Required

  • CRM Marketing
  • CRM Campaigns
  • CRM Strategy

People who have worked with UKTV

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